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Healthcare Advertising

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Healthcare Advertising
CME
Web
Science Writing
Health & Fitness

MedWrite will help you produce healthcare advertising promotional materials in compliance with the Pharmaceutical Advertising Advisory Board (PAAB) and Rx&D Codes in Canada, and the FDA regulations in the U.S., for both professional and lay audiences.

Key Benefits

Extensive writing experience on various brands and therapeutic areas for Canadian and U.S. clients
Ability to create compelling copy that sells
Experience in PAAB negotiations

What MedWrite can do for you?

Ability - interpret a wide range of clinical data in any therapeutic category, and present it in a copy that sells
Flexibility - work on any brand in any therapeutic area
Versatility - produce a variety of promotional materials from journal ads, direct mail, detail aids, web content, video scripts to scientific manuscripts to patient and healthcare professional education materials

Work Samples

Ads

Prevnar Consumer Ad was published in a variety of consumer magazines such as Today's Parent

Prevnar Professional Ad was published in professional publications such as the Medical Post

Bayer Partnership Fund Ad (English copy only) was published in professional publications such as NEJM.

Pentacel Professional Ad was published in a variety of professional publications

Physician room posters

Prevnar for All Ages

National Immunization Week

Business Reply Cards (BRC)

Procrit BRC (Appeared in U.S. consumer magazines)

For more samples please Contact Us

A snapshot of other work...

Therapeutic Area	Brand (Manufacturer)	Promotional Materials
Anxiety/Depression	Effexor/Effexor XR® (Wyeth)	Specialist Reprint Carrier (Anxiety/Depression) Slim Jim Detail Aid (Anxiety)
Cardiology	Cypher®, Drug-eluting stents (Cordis, J&J)	Preparation of strategic written materials for Direct-to-Consumer client presentation
	Mavik® (Abbott Laboratories)	Training pages for GPs - Diabetes and 6-year TRACE Detail Aid e-research questions
Endocrinology	Synthroid® (Abbott Laboratories)	Direct mail for GPs
Gastroenterology	Remicade® (Centocor)	Crohn’s Disease patient brochure
Hematology	Kogenate® (Bayer)	Website copy – All about Hemophilia and Kogenate Product Overview Aid – Brochure Kogenate Global Detail Aid Professional Journal Ad – Call-to-action for grant applications
Immunization	Prevnar® (Wyeth)	GP Detail Aid Print Ads (Professional and Consumer) Dosing Cards (Professional and Consumer) Physician’s Room Posters (National Immunization Week, All Ages, High Risk) Direct mail - Physician Mailer – Follow the Lead - NACI Invitation to Physicians and Display for the Canadian National Immunization Conference
	Pentacel® (Sanofi Pasteur)	Journal Ad (Dr) Clinical Summary Highlights
Immunology	Procrit® (Ortho Biotech)	Consumer PI
Nephrology	Procrit® (Ortho Biotech)	Consumer PI
Neurology	Seroquel® (AstraZeneca)	Direct Mail, Sales Aid, Reorder Card, Video Scripts, Power Point Presentation for the Canadian Psychiatric Association Meeting
Obesity	Meridia® (Abbott Laboratories)	Diabetes Training Page for GPs
Oncology	Casodex (AstraZeneca) Zoladex (AstraZeneca) Zoladex/Casodex (CAB)	Patient tear pad Combined Dose Card (Dr) Risk Assessment Tool (Patient and Dr Versions) Prostate Cancer Patient Booklet (Canadian Prostate Cancer Network www.cpcn.org) Prostate Cancer (Power Point Presentation for Patients)
	Gemzar® (Eli Lilly)	Pancreatic Cancer Detail Aid Insert Power Point Presentation for three cancer indications – Pancreatic, NSCLC and Bladder Detail Aid - Breast Cancer
	Procrit® (Ortho Biotech)	Time Magazine Wrap Caregiver Tips Newly Diagnosed Print Ad BRC (Business Reply Card)
Rheumatology	Humira® (Abbott Laboratories)	GP Detail Aid (body copy – scientific claims) Web Content
	Remicade® (Centocor)	GP Detail Aid (body copy – scientific claims)
Urology	ImmuCyst® (Sanofi Pasteur)	Conference Poster

MedWrite...On Time. On Target. On Budget.